As a writer and researcher, I also work for CANVAS8, a UK-based consultancy that has received awards for its excellence in assisting brands to develop improved strategies, products, and businesses.
Report: What’s driving sound system culture in Africa?
Pulsating beats, booming bass-lines, and immersive sound experiences, Africa has taken centre stage as it is currently witnessing a surge in the emergence of sound system culture. But what’s behind the rise of this cultural phenomenon, and how is it shaping the vibrant music scene in Africa? Read the full Report Here.
Case Study: How Gamble Alert brings betting awareness to Nigerians
In Nigeria, the gambling industry is rapidly transforming due to a surge of online betting alongside traditional brick-and-mortar establishments. Amid this growth, Gamble Alert has emerged as an advocate for responsible gambling practices by promoting awareness and education. Read the full Case Study Here.
Case Study: How Tyla bolstered the global appeal of African music
South African sensation Tyla made history by winning the inaugural Best African Music Performance award at the Grammys. Her rapid ascent to global fame, rooted in her genuine authenticity, ushers more spaces for global music in the mainstream, led by the likes of Afrobeats and Amapiano DJ remixes. Read the full Case Study Here.
Case Study: Charles Gross: unveiling luxury fashion for Gen Zers
Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape? Read the full Case Study Here.
Case Study: Khaby Lame: physical comedy with global appeal
Khaby Lame’s iconic videos on Instagram and TikTok convey a sense of humour that transcends language and culture, allowing him to achieve global success without uttering a single word. As brands look to connect with online communities, what does his success say about the power of relatable content? Read the full Case Study Here.
Case Study: James Smith: bringing honesty to health and fitness
James Smith has built a following as an author and personal trainer on Instagram and TikTok where he dispels dietary myths, shares exercise tips, reacts to fitness trends, and has honest conversations with his community. What does this open dialogue say about the future of health and fitness? Read the full Case Study Here.
Case Study: Enioluwa Adeoluwa: subverting male beauty stereotypes
As men increasingly look to develop personal care routines and engage with beauty brands, Nigeria-based male beauty influencer Enioluwa Adeoluwa is using social media to subvert masculine stereotypes. How are influential online figures shifting beauty norms and setting new standards? Read the full Case Study Here.
Case Study: Roam: improving access to electric transport in Africa
Roam is a Swedish-Kenyan start-up seeking to enhance the accessibility of electric transportation by reducing costs and simplifying implementation. As demand increases for reliable and sustainable transit options, what approaches are companies taking to accelerate e-mobility adoption in Africa? Read the full Case Study Here.
Case Study: Revyze: the TikTok of French edtech
Revyze is a short-form video platform that mimics TikTok, with a focus on high-school educational content for teenagers. As students’ attitudes to education continue to evolve post-pandemic, how are tech-led platforms preparing them for the future and creating alternative pathways for learning? Read the full Case Study Here.
Case Study: Madonna: stoking debate around online expression
Madonna has been celebrated as the Queen of Pop for decades, but in recent years has received backlash for her prominent use of anti-aging social media filters. As people seek ways to express their identities online, what do people’s attitudes toward AR tell us about shifting beauty ideals? Read the full Case Study Here.